Project Background
Digital Code developed MarveXa around a question that comes up when marketing hands a lead to sales: which offer did this customer respond to? A campaign starts with one brief, but its details spread across social posts, email drafts, ad accounts and sales spreadsheets. When a buyer asks for a quote, the salesperson may receive little more than a name and phone number. MarveXa keeps the campaign, the buyer’s question and the next action together. An agency can manage each client brand in its own workspace.
Challenges
Changing an offer can mean rewriting an email, editing several posts and asking a reviewer to check every version. When enquiries arrive, someone still has to log the lead, assign a salesperson and remember when to follow up. The challenge was to automate that routine work while keeping people in control of brand language, customer replies and advertising spend.
Solution
MarveXa’s AI agents use a shared brief and approved business information to prepare channel-specific copy. A marketer can review each draft before release. When a prospect enquires, the sales team can keep the conversation, contact details and next task on the same customer record. A visual automation builder lets teams assign new enquiries and schedule follow-up reminders. They can test the steps with a sample contact before activating a workflow.
Technology Used
- Next.js
- FastAPI
- PostgreSQL
- Redis
- n8n
